Photography for the Co-op Foundation 2022 Lonely Not Alone Campaign. The images were shot as multiple image panoramics at night, on location in Devon, Plymouth and on Dartmoor. The images were created working with a team of creatives, stylists, hair and makeup, directors and young co-directors from Effervescent. A series of behind the scenes images were also created for the project.
The national campaign aims to raise awareness of loneliness in young people and to tackle the stigma of loneliness. The images are being used in high profile locations such as major railway stations, on billboards and in educational establishments. The images have also been used to create a supporters pack, so that members of the public can help support the campaign.